Norcross,
Georgia
– June 15, 2010 – Today, LAN Systems, a leading
Atlanta
IT Outsourcing company, hosted the Dacula Business Association
June lunch. The attendees enjoyed the networking
opportunities at the business meeting and a presentation on social
media.
The Dacula group has grown
to include many businesses from Gwinnett County and beyond.
"LAN Systems is pleased to be part of this growing
group," said Lauren Maxwell, Business Development Manager. "Our
presentation on social media was very targeted. We suggest that
businesses guard their corporate personality and deliver the right
message through their social medial initiatives."
The
presentation is an abbreviated version of the training workshops
offered by LAN Systems. Workshops are
designed for those that want to increase their company reach and
promote their products and services using Social Media. This
type of training is part of the ongoing educational offerings from LAN
Systems on topics of business interest.
Discussion included how to create and
update social
media platforms used to promote business. The most used platforms
and tools to aid in getting the most from your social media
investment were discussed.
"Strategy is the foundation of any social media
initiative," said CEO Mary Hester. "We help businesses develop
social media marketing goals and policies to safeguard their
image."
Social media allows businesses of all sizes to
reach a wide audience and add personality to the corporate message at a fraction of the
cost of traditional marketing campaigns. But companies have
to be watchful of the results of their social media presence.
Topics included LinkedIn, Facebook, Twitter and
blogging. Emphasis was placed on the most used and
most effective types of social media and the strategy needed to
run a successful social media campaign. Often, getting
started and understanding the time investment is the most
difficult part.
"This presentation was a great opportunity to introduce
social media concepts to those that want to
delve deeper into social media," said Liz Hansen,
Senior Account Executive.
"Everyone realizes how important social media is for
businesses today and the importance of using tools to run a successful campaign.”
LAN Systems has a LinkedIn group,
Social Media Strategies for Business, where the discussion
can continue. The group is devoted to helping
businesses understand and use social media for positive
impact.