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Recycling
and Donating your computers
10 things you need for a home business
reprinted with permission from Microsoft Small
Business Center
By
Monte Enbysk who is a lead
editor for the Microsoft.com network and writes occasionally
about technology for small businesses.
You've
got an idea for a winner of a home-based business, and you're
about ready to announce it to the world. Good for you.
I certainly don't want to delay you from
joining the millions of people now running viable businesses from
the comfort of their own homes. But take a moment to read this
checklist. It's the 10 things you need — besides customers — to
start your home business off on the right foot.
1. First and foremost, a market for your product or
services. If you haven't done any homework on this, go no
further. "This is a critical first step, and it is amazing how
many people set up a business without having a market for it,"
says Jane Applegate, nationally known small-business author
and advice columnist. Even "verbal" market research can clear
up a lot of questions, she says. "If you want to do cake
decorating at home, talk to 50 people you know and see if they
would buy from you. Talk to people at your church. Make sure
there are people who want to buy what you have to sell."
2. A separate space for your office. Yes, a separate
room in your house would be nice. No, it is not mandatory. But
you do need an area that is distinctly your workspace, and can
be closed off from the rest of the house by partitions,
dividers, drapes, even a shower curtain, if that is all you
have. "You really need some sort of boundary," Applegate says,
"so that on one side you can say, 'This is my business,' and
on the other, 'This is my life.' " Don't use your dining room
table as a desk, advises Jeff Berner, an author and consultant
who has worked out of his home for more than 35 years. "You'll
never get it back to eat on." Ah, but if you rarely use your
dining room table for dining, go for it, counters Lisa Kanarek,
a home-office expert and organizational guru. "I converted our
dining room, took out the chandelier and put French doors
around it for my office," she says.
3. An ergonomically sound workstation to go with your PC
or laptop. If you are Azriela Jaffe, a noted author and
writer on home-business psychology, you might spend nearly as
much money on a comfortable chair as you would on your
computer. "Years of sitting on the wrong chair can leave you
with disabilities and poor posture," she says. "I think it is
worth the investment to spend $750 on a chair." Jaffe feels
similarly about her mouse. "You need a mouse that doesn't
stress out your wrist. Your basic cheap-o mouse won't work."
PC or laptop? Suit yourself. Today's laptops offer many of the
same features as a PC, and greater mobility. You are subjected
to a smaller keyboard and, in many cases, a touch pad instead
of a mouse. But if you travel or are outside of your office a
lot, a laptop may be the way to go. If you can afford it, it
may be worth having both a laptop and desktop PC.
4. A separate phone line — or two — and a decent modem.
Your customers will appreciate their calls being answered by
you, your assistant or a professional-sounding voice-mail
message — not your young child, with the dog barking in the
background. A separate phone line for your business is a must,
and another line for online access is highly recommended. Get
a voice-mail system too, rather than an answering machine,
says Applegate, because the recordings are better quality and
the system is more reliable. Do you need a high-speed DSL or
cable modem? Absolutely, most home-biz pros will tell you. "It
depends on what your time is worth," says Kanarek. "If you
spend all day on the Internet, it may be worth it to you to
invest in DSL."
5. A separate bank account. While not legally
required for tax purposes, this is important, because you
never want to mix your business money with your personal
money. Having a bank account in your business's name is the
way to go, Applegate says. She also recommends a finance
software program such as Microsoft Money to keep track of your
business finances.
6. A business license and federal tax ID number.
Your city or county may or may not require you to have a
business license; it varies per jurisdiction. Contact your
local governments to find out. Many large companies will want
to see a business license before they do business with you,
Applegate says. Getting a tax identification number is a must.
Get one from the IRS.
7. A Web site and e-mail account in your business's
name. Yes, you need a Web site, for business and marketing
purposes. And you want a Web domain name that matches the name
of your business's name — not some complicated slash-tilde
gibberish that no one can remember. Same thing with your
e-mail address — an account with an Internet service provider
(yourname@yahoo.com) won't do here. Not only do you want to
sound professional; you also must promote your brand. "My Web
site definitely helps my business," says Kanarek, who runs
HomeOfficeLife.com out of her Dallas home. "I get e-mail from
around the world from it. It is probably the best marketing
tool I have."
8. Business cards, stationery and, yes, a fax machine.
Are fax machines obsolete? "Becoming so," says Applegate, "but
you still need some sort of faxing capability." She prefers
faxing software, so that you can send faxes through your
computer. Jeff Berner would rather have a regular fax machine,
so he doesn't have to scan documents into his PC to fax. Both
like the idea of a pricier fax copier-scanner machine in
addition to your PC.
9. Health and liability insurance. If you quit your
other job to do this full-time, you're on your own now. You
won't have paid sick days. You don't have paid vacations. And
you're responsible for acquiring your own health coverage.
Health insurance is probably the biggest thorn in the sides of
small-business owners; it's expensive and sometimes hard to
get. One of the best ways to get health insurance is through
business or trade organizations — even your local chamber of
commerce may offer a health insurance option. You also need to
consider business insurance.
10. Regular business hours, and a life outside your
office. For many people, starting a home-based business
means blurring the lines between your work life and family
life. Veteran home-based business operators say they set
regular business hours and stick to them. When they are off
work, they shut the doors to their office or close the
partition around their workstation, and leave. Likewise, they
don't allow children to hang around their workspace when they
are trying to get work done. You're kidding yourself if you
expect to get a lot accomplished with a baby on your lap. "You
have to be disciplined," says Applegate. "You need to tell
others in your family, 'Interrupt me only if the house is
burning down.'" At the same time, home-based business owners
can go too far and isolate themselves from the rest of the
world. "Don't cocoon yourself," Berner says. Maintain your
network of friends, and find ways to make new ones, he says.
"Seek out other independent professionals doing similar work
as you are, and form a 'skill guild.' Meet people for lunch as
much as possible." Secluding yourself in your office not only
ruins your social life, but it's bad for business.
More technical notes at
www.lansystems.com/technotes.html
If want to discuss these and other ideas, please email me at
mary@lansystems.com.

