November/December 2009

Why should you use social media to promote your business?

As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising.  Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet.  Either way, develop a marketing plan for your social media endeavors.  Be sure that you have a policy for anyone (even the owner) that participates in online conversation.  Remember, you want to promote a positive corporate image and attract high quality customers and employees.

At our recent Lunch & Learn - Making Social Media Work for Your Business, we presented an overview of how to get started in social media.  We concentrated on LinkedIn, Twitter, Facebook and YouTube as these are popular, fast-growth platforms that look like they are here to stay.

As with any initiative before you start, make sure you can devote the time and energy needed to have a consistent presence.  Starting small with steady growth is preferable to a big splash then fizzling out.

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